Cookie Policy

This Cookie Policy explains how Vitaccess (“we”) use cookies and similar technologies for users of our website.

We use cookies to improve the website’s performance and user’s website experience – please refer below to details of actual cookies in use, how they are deployed, and their duration.

The legal basis for the use of cookies is your consent. We ask users to approve use of cookies when they access the website.

Your rights

It is important that you are aware of your rights in relation to us using cookies and processing your personal data obtained with them. You have the right to withdraw your consent at any time by:

Your web browser can choose whether or not to accept cookies. Most web browser software is initially set up to accept them and you should ensure that your web browser is set up to not accept cookies if you do not wish to receive them.

Please note that if users modify their browser settings some parts of this website may become inaccessible or not function properly.

What are cookies and how do they work?

“Cookies” are small text-only files of information that a website transfers to an individual’s hard drive or device used to browse a website (e.g. on a mobile phone) by websites that you visit. They are used to make websites work, to improve efficiency of websites, to improve the user’s experience, and to provide usage information on websites. This information should make website visits more productive by storing and using information on your website preferences and habits.

What type of cookies do we use and how long do they last?

The table below provides details about the cookies deployed on the website, including whether they are deployed (used) by us or Third Parties.

Cookie Type Description / Purpose 1st or 3rd Party Duration
_gcl_au Statistics This cookie is used by Google Analytics to understand user interaction with the website. Third 2 months
_ga Statistics This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors. Third 2 years
_gid Statistics This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visited in an anonymous form. Third 1 day
ide Statistics Help advertisers determine how many times people who click on their ads end up purchasing their products or performing a particular action (e.g. submitting a form, watching a video, downloading a PDF, etc). These cookies allow Google and the advertiser to determine that you clicked the ad and later visited the advertiser's site. Conversion cookies are not used by Google for personalized ad targeting and persist for a limited time only. First 90 days
_gat_UA- Statistics This is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. It appears to be a variation of the _gat cookie which is used to limit the amount of data recorded by Google on high traffic volume websites. Third 1 minute
MUID Marketing Used by Microsoft as a unique identifier. The cookie is set by embedded Microsoft scripts. The purpose of this cookie is to synchronize the ID across many different Microsoft domains to enable user tracking. Third 1 year
test_cookie Marketing This cookie is set by The purpose of the cookie is to determine if the users' browser supports cookies. Third 15 minutes
_fbp Marketing This cookie is set by Facebook to deliver advertisement when they are on Facebook or a digital platform powered by Facebook advertising after visiting this website. Third 2 months
fr Marketing The cookie is set by Facebook to show relevant advertisements to the users and measure and improve the advertisements. The cookie also tracks the behaviour of the user across the web on sites that have Facebook pixel or Facebook social plugin. Third 2 months

As per the table above, this website utilises Google Analytics, an analytics service provided by Google LLC (“Google”). Information from cookies about your website use (which includes your IP address) will also be processed and stored by Google on servers which may be located in Europe or the USA. We use Google Analytics specifically to:

To opt out of Google Analytics visit For further information, Google’s Privacy Policy can be found at

How can I block or delete cookies?

Via confirmation message

If you want to restrict, block or delete cookies, you can do this through your browser settings – the “help” function within your browser should tell you how to do this.

Alternatively, you can visit or, which provide comprehensive information for a wide variety of desktop browsers.

For further information on how to do this for the browser on your mobile phone, you should refer to your handset manual.

Changes to this Policy

Any changes to our Cookie Policy will be placed here and will supersede this version of our Policy. We will take reasonable steps to draw your attention to any changes in our Policy. However, to be on the safe side, we suggest that you read this document each time you use the website to ensure that it still meets with your approval. This Cookie Policy was last updated on 01 November 2020.

Other websites

Our website may contain links to other websites. This Cookie Policy only applies to our website. If you follow links to other websites, you should read their own cookie policies.

Further reading

Please refer to our Privacy Policy to learn about how we control and process all personal data in addition to cookies.

Vitaccess is incorporated and registered in England and Wales with company number 10642948 and whose registered office is at 2nd Floor Nucleus House, 2 Lower Mortlake Road, Richmond, Greater London, England, TW9 2JA.

If you require more information about the study please email For data protection queries please email To ensure your data is protected, if we receive a request from you to exercise your rights, we will ask you to verify your identity before acting on the request.